Are you jumping on the “Selfie” video bandwagon?

Posted by janinedavison on April 6, 2016

There’s a lot of Marketers out there, telling you that you should be making videos of yourself and putting them on Social Media. But seriously who’s watching them and what makes you think people want to know more about you?

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How annoying would Facebook be if everybody jumped onto the “Selfie-Video Bandwagon”? Imagine scrolling through post after post of peoples (often close-up) faces, shamelessly promoting themselves? Personally I think it can be quite damaging to your brand. After all, they say you make your first impression in just a few seconds right?

We can blame  the “I” generation for this barrage of  shameless self-promotion!  (And anyone who has a teenager will know exactly what I am talking about!)  The “I” generation thrives on social media with constant selfies and updates about their lives. It’s all about them! And this goes way-way beyond any news and special events. It’s those “everyday” posts about when they checked into the gym, the outfit they wore that day,  the pic of them and their dog waking up or they are just feeling like having a rant about the bad day they are having, so everyone cops a serve on Facebook. The list goes on and every little detail about their lives is out there for everyone to comment on. (And absolute fodder for Facebook trolls!)

These days the ”I” generation seems to now include what I call, “Facebook-Preneurs!” Some people in business who think their business is just so fantastic and MUST share every last detail with the general population on Facebook.  What they are doing, why they started, how long it took, how amazing it is to work from home, why they are the go-to person and why they are going places etc. All done as a selfie-video to promote themselves on Facebook!

When I see these videos, I often think to myself,  that I don’t even know you, so why would I want to listen to your life story or join your team, listen to your one hour podcast, book your seminar or buy your E-Book? And more importantly I think that you don’t know a single thing about me, so why are you just blanket-marketing yourself out there to anyone who hasn’t already pressed stop on Facebook auto play?

Think about this…

Have you every been to an event where you met someone and found them quite painful as all they did was talk about themselves?

If you just met someone in person would you download your life story on them?

Yet people think this is a good idea to promote their business on Facebook??

Here’s the thing; Yes you should absolutely have video promotion as part of your marketing campaign, but there are a few thing to remember here….

1. You need to INTERRUPT your market – but not with your face! Remember that making sales in your business is about having something, UNIQUE,  RELEVANT or IMPORTANT to your target market. No offence but your face probably isn’t it! (maybe some exemptions here for the Makeup and hair tutorials!)

2. Your consumer cares about themselves more than they care about you!

3. Stop talking about yourself. Focus on how your customers may be feeling prior to buying your product/service and address their needs and wants.

4. Demonstrate how you solve the problems they may be having, without talking about yourself.

5. Don’t use the word “I” as that is still talking about yourself!

6. If you haven’t got the hint yet…. Stop talking about yourself. The general population doesn’t care about you or your business, they only care about what’s in it for them!

Being able to promote your business without talking about yourself is a learned skill!

Something else to think about…..

You are 6 times more likely to get business from someone who has actually met you in person! So while you definitely need to have a great online presence, I can tell you from experience  that building meaningful, trust-based relationships through business networking in person is a far more powerful way to become the local expert rather than being another pop-up face on Facebook!

Learn how not to talk about yourself and make sales: www.businessschoolonline.com.au

Dedicated to your Success,

Janine @ExposureCoach

***Disclaimer: Please note that this is just my opinion as a Sales & Marketing Coach and you don’t have to agree with the content ***

 

 

 

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