Does your marketing make the prospect curious?

Posted by janinedavison on July 12, 2016

Ignorant and unaware

 

 

 

 

 

 

 

 

 

These days people are soo busy! So time-poor that they just don’t have time to do a lot of research when it comes to buying something. They are looking for short-cuts and ways to easily find what they want. And many business owners are making it hard for the buyers to do business with them without even realising it. Smart marketing makes people curious. It triggers their thoughts and helps them move forward to purchasing!

So here are some tips to helping your prospects become curious;

  1. Give – that’s right. Give in business and you shall receive. This is an oldie but a goody because it works!  You give away free info, they give you an email address. You like their Facebook page, they will like your page. You invite someone to something they will invite you to something. You help them, they help you. You look after them, they will refer you. People generally feel obligated to give, once they have received something.
  2. Stop Downloading – Yourself. I am talking about yourself. Stop downloading all your info. Stop posting about yourself. Stop bombarded people with you and your business. Downloading kills curiosity (and sales)
  3. Plug into your prospect to make them curious - How can you make someone curious to know more about what you do? The first thing is to stop downloading (like above) but the 2nd thing is to get inside their head. What things does your buyer need to “check off” in order to do business with you? what are their concerns, worries and needs? Why wouldn’t they do business with you. Pretend yo are a prospect to your own business. Would you do business with you?
  4. Reviews – Get other people to tell your market how good you are. Genuine and detailed reviews are gold. Get them on Facebook and Google and have a display book handy with your work in it together with a the client review for your face-to-face meetings. Gold decision making material right there!
  5. Repetition and Consistency – Stick to your brand, have a theme and stay true to how you work. The better that you are at this means the more people will find you when they are ready to buy. Business finds you when you nail this one!
  6. Compliments – No cheese here. Just genuine compliments! People are often quick to sledge, have an opinion and critique which gets you nowhere! Be nice, share, refer others without thinking about it. Be kind first. Share your market with others and offer help (not advice) People like being around nice people. This makes people more curious about you.

I work through the Buyer Journey with my clients and this starts with your prospect’s being “Ignorant and unaware” of your business. So in order for you to make a sale, you must learn how to make them “Curious” otherwise they just see your marketing and move on with their lives…

If you would like to know more about the Buyer Journey and other Sales and Marketing assistance to small business owners please go to www.businessschoolonline.com.au

Dedicated to your success,

Janine @ Exposure Coach

www.facebook.com/exposurecoach

Fun superhero

 

 

 

 

 

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