Being in small business can be tough! Conflicting information about what marketing and business tools you need is often very overwhelming! Many business owners turn to seminars, webinars and countless business networking events to get new customers, which can be helpful but without a written Sales Process in place and a CLEAR VISION about what you really need to be doing for YOUR business, who knows how long you can survive?
Truth is… I meet way to many business owners who think because they have some basics in place (website, social media, business cards) and then go out to networking events, that this will be enough to grow and survive in business. It’s very competitive out there, so you need to have a SMART PLAN and a COACH who will help you get there if you want to make some real money!
Business Discovery Session - 1 hour
This is where we start together…..This online session MUST BE COMPLETED BY ALL NEW EXPOSURE COACH CLIENTS. The benefit of this session is for us to get to know each other, and to educate you, the business owner on some business fundamentals to help you gain some clarity and focus moving forward. This session takes one hour and at the end of the session, you walk away with a Sales Process Infogram that demonstrates a basic Sales Process (that can be customised) and a checklist of all essential business & marketing documents. You can then choose to go ahead and do this work yourself or engage Janine to assist you further. There is no obligation to continue working with Janine from this point. The session investment is $100 and is payable upfront at the time to booking. On booking you will also receive a Sales and Marketing Audit form that must be filled out and submitted at least one day prior to your session. All meetings are completed via GoTo meeting, so that we can chat online whilst you are looking at my screen. Most clients go on to weekly Accountability Sessions.
Regular Accountability Sessions 30 minute x 4
Just like fitness training, you get much better results when you are “Accountable” to a trainer, compared to training on your own. My 30 minute Accountability Sessions give the business owner clarity moving forward plus a chance to answer any burning questions. We discuss what has happened in the past week, and set tasks for the next week. We share ideas and inspiration as we work together.
Janine can also be set “extra tasks” at this session such as artwork and/or content for marketing. Extra work is invoiced at an hourly rate and paid upfront after the session. Accountability Sessions are paid for in advance and in blocks of 4. They are $50 for each session and can be set for weekly or fortnightly.
Group - 90 Day Business Accountability Challenges - Next Challenge starts January 22, 2020
New to Exposure Coach and following the popularity of the previous Business Accountability Club, is the Group 90 Day Challenge! The challenge includes;
- 1 hour Online Business Discovery Session ($100 value)
- 12 x 30 minute WEEKLY Accountability Coaching Calls for planning and implementation. ($600 value)
- 90 Day Marketing Challenge Workbook – Weekly chapter emailed each Monday to eventually make up your book
- Weekly Accountability Tracker Template
- Closed Facebook Group for members to connect and ask questions.
Keap/Infusionsoft CRM Setup & Marketing Services
Infusionsoft / KEAP is the preferred CRM (Client Relationship Management) software used and recommended by Exposure Coach, because the Records Management / Sales History of your clients is crucial for business success and helps enable a more streamlined Sales Process.
Keap/Infusionsoft offers email marketing, and a sales platform that includes products that manage and optimise the customer life-cycle, customer relationship management, marketing automation, lead generation and capture, webforms, marketing campaigns and e-commerce.
Janine is able to purchase the software on your behalf for a better rate, set up your software and maintain it for you. This includes monthly mail-outs to your clients, and marketing campaigns linked to social media. Separate costs apply for setup and ongoing services.
Sales Coaching and Training
Let’s be clear here, if you are in business, then you ARE in Sales….
In fact if you can’t sell yourself, how on earth do you expect others to buy from you? Fact is, “Sales” and “Selling” is a form of manipulation as you are trying to effectively “persuade” people to buy your product or service. So it’s pretty important to know how to sell if you want to stay in business right! Janine provides fun and interactive Sales Coaching sessions to business owners so that they can begin to understand how buyers, “Buy” and more importantly understand what it takes to make a sale these days. Many business owners, simply do not do ENOUGH to make the sale because they, “don’t want to be pushy” but this can actually be costing you sales! Learning how to sell is a CRAFT as nobody is born to sell. It is an important skill-set that can single handedly take your business to the next level!
Create Artwork and Documentation
Is your message clear? Do people really know what you do and how the buy from you?
Your marketing is how you display yourself to the entire world, so the last thing you should be doing is putting sub-quality images and text online! Your marketing should look smart and reflect your branding, but the content also needs to “Sell” your services. Exposure Coach can work with you to create visually appealing artwork and documentation that gives you the best chance of connecting with our prospects and making the sale! Janine is able to assist you with, artwork for brochures, flyers, posters, postcards , posts for social media, pictures for websites and other custom work. She can also create engaging, and more persuasive content (text) for your documentation and other advertising. An hourly rate applies for this service. Please call Janine for a chat about your needs and options. A guestimate will then be supplied with an invoice before commencement.